Making Your Site Mobile Friendly

by Dave Curtis on 04/29/2015

What is a Responsive Website?

A Responsive Website is a Mobile Website. If you’ve got a WordPress website for your business and it isn’t Smart Phone and Tablet friendly you need to have it updated right now. I’m going to educate you on what a “Responsive” (Mobile) website is – but I’m going to provide you a link to Search Engine Journal’s article called Mobilegeddon Cometh: New “Google Mobile Friendly Update” To Reward Sites April 21, written by Barry Schwartz. I urge you to read it before coming back here to consider contacting me for my services.

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

My earliest internet experience in web development goes back to 2004 with my first business web site. Much has changed from the days of static HTML site built either by hand or with such programs as Dreamweaver, Microsoft Front Page and other software. For some jobs I still call in some of these other programs to get small things done more quickly.

Over the years I’ve built many, for various organizations and businesses. Here’s one of my own (non-responsive) Hernando Tourism. I maintain it in my spare time, but it requires a major update to make it responsive so it will work better on mobile devices. Another (once non responsive but now entirely redone) site sells agricultural products. yet another (mobile, but not responsive, but being built as responsive in a second company site) Heating, Cooling and Air Purification Systems in central Florida, and an old one I liked that I built a long time ago that isn’t maintained at this time is about canoeing on the Withlacoochee


What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

In essence, Search Engine Optimization Strives to build a site to bring those searching to as precisely as possible what they’re looking for, without disappointing them, and without over optimizing, and by closely following Google’s rules to avoid penalties.


Pricing depends upon many factors. Basic factors to build a site include how many page it is to be, whether the content has already been written, will photographs be provided or will stock photos have to be purchased. More involved pricing involves optimization options such as the performance of a competitive site audit. How many competing websites are there? Are there a lot of paid advertisements indicating your competitors are spending a great deal to rank organically as well as through paid search? Based upon the competitions’ content (number and quality of pages, and links to the site from other websites) how much time and work will have to be done to rank properly in order to make good money? Those questions and many more need to be answered particularly for Search Engine Optimization.

Please read the other pages on the topic of what is required for SEO to proceed properly:

SEO Resources – The tools of the trade. Nobody owns them, everybody leases them (why “$200 whole site optimization” is a bad joke).
SEO Strategy – It starts with the Site Audit: There is no strategy unless we know both our own and the competition’s strengths and weaknesses.
SEO Execution – The nitty gritty.
SEO Solutions – Whether doing it over time in stages or continually, content is king.