Solutions

Solutions

by Dave Curtis on 04/29/2015

SEO SOLUTIONS

Search Engine Optimization Solutions involve various levels of help.

  1. Build a basic responsive website with on-server (.htaccess, robots.txt, sitemap.xml) optimiztion following good basic on-site standard SEO practices, with an optional site audit to be delivered to the business owner so further development can be undertaken by them later.
  2. Conduct a full site audit and develop an extensive map to accurately guide the direction the Search Engine Optimization must move in. Create proper 301 redirects of all pages to keep incoming links effective and Google search traffic and results working.
  3. Provide all of the above with the inclusion of an extended contract of site content creation and training of staff personnel to properly take over the job of creating unique site content on a regular basis.
  4. All of the above with the additional options of:
  • Paid Search (at whichever level is both effective and within company budget) to speed Google provided keyword result measurement.
  • Conduct A/B or A/B/C testing of page titles, page content (including the rotation of emphasis on offers and benefits) depending on budget.
  • Improve branding through service and event videos, product photos (lighting and light box / invisible horizon) and train staff in proper editing techniques, train staff in the proper use of social media in conjunction with on site SEO content creation.

Levels of SEO Solutions Based on Budget and Commitment. Search Engine Optimization is expensive but the benefits of optimization are cumulative and pay off with increased ongoing customer acquisition.

Please read the other pages on the topic of what is required for SEO to proceed properly:

Main Mobile Friendly “Responsive Website” Article

SEO Resources – The tools of the trade. Nobody owns them, everybody leases them (why “$200 whole site optimization” is a bad joke).
SEO Strategy – It starts with the Site Audit: There is no strategy unless we know both our own and the competition’s strengths and weaknesses.
SEO Execution – The nitty gritty.
SEO Solutions – Whether doing it over time in stages or continually, content is king.