Google, Social Media and Facebook

Google, Social Media and Facebook

by Dave Curtis on 04/11/2011

in Google-Bing-Yahoo!,Social Media,Social Networks

Before Google there were small web directories we would buy (physical directories found in better book stores) to find web sites. I remember also using a dictionary at that time to surf the web, typing in word after word and finding new sites that way (most of the words had no web sites). Then (and I don’t remember the exact order) we pretty much relied upon links to and from each others sites (paid, free, it didn’t matter), web directories of all sorts, Yahoo’s directory and their AltaVista search engine. From there it was a couple of Stanford University students who worked with something called “Backrub” which created a ranking hierarchy based on inbound links – the dawn of Google. After that it became what it is today with Yahoo, Microsoft and Google battling it out and making acquisitions of other search engines, directories and paid advertising engines.

Facebook is interesting though because it’s got so many people on it (51% of all [north] Americans as of just a few weeks ago). While they don’t allow Google to crawl them I share any and all of my search engine optimization posts with “Everyone” as opposed to “Friends Only” or “Friends of Friends”.

Sharing with everyone doesn’t make the content searchable within Facebook using the search bar at the top of Facebook though – sadly that search is powered by Bing. When I copy/paste in a part of a quote of mine (or someone else) search provides Bing results, and when I copy/paste in a clickable link (even converted to plain text) from a headline I’ll see a dropdown of how many people shared it (with the originating website as a clickable link itself) but again, fairly useless unless someone types in the precise wording.

I’m focused more on Facebook than Google, I know, but it seems backward for Facebook (the social media giant) to go to search engines (even if it is just Bing) when they could do so much more within their own “got it” social media site to provide some sort of useful internal search.

What I like most about Google is its size and precision. Precision makes it predictable, even with all of the changes it makes throughout any given year the size of Google makes it impossible for them to change everything, and this is what makes it possible for decent SEOs to keep up and remain successful even if we have to scramble from time to time to correct. Google pretends to be fair (and we all know when it isn’t – buying backlinks by giving away Androids at conventions, allowing full follow links to paid partners etc. when the rest of us have to be concerned about being turned in for doing anything similar, or the case where any and all links on a page with a paid link had to “officially” [by Google’s rules] be no-follow since there was sponsorship involved on the page).

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