Google on Search Engine Optimization

Google on Search Engine Optimization

by Dave Curtis on 03/31/2011 · 1 comment

in Blogging,Every Day SEO,Google-Bing-Yahoo!,NEWS RELEASE,Small Business SEO

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. Citation.

“If you’re thinking about hiring an SEO, the earlier the better.” ~ Google

The above advice comes directly from the horse’s mouth to your ear. Ignore it at your own peril.

Until about a week ago I spent less time writing on this blog and more time chasing after and trying to convince those with horribly unoptimized (or dangerously misoptimized black hat) sites that they needed search engine optimization. I kept assuming that the fault was somehow with me that I was having to spend so much time trying to convince them. I kept telling myself: Surely they know…. Surely they care…. Surely they understand…. (Surely they do?)

Just this week though I had a sudden revelation – I’m wasting my time chasing after those who just plain don’t get it, who don’t know, who don’t understand or even care, one by one, wasting my time when what I should be doing is writing to the ones that do get it so that they can more easily find me, evaluate me and my skills based on my writing and recommendations and examples of high ranking SERPs – and team up with those people for as long as it takes to get their material ranked!

What is the sound of one hand clapping? It is the same sound heard after someone who doesn’t get it, gets it. It’s the sound of a head slap. That is after all the whole point of using the internet. It’s not a hard-sell environment. Those who find you and buy do it with little or no effort on your part if the site is doing its job, and the only way it can do that is through optimization, analytics, copywriting and more optimization and analytics.

From this point forward that’s where I’m headed. Looking forward to seeing all of the nice results coming my way on my own site for a real change… and to those I’ve spoken to whom I couldn’t convince – I wish you all the best. We’re in a new dawning information age of the internet as earth changing as the age following the invention of the printing press… some people get it, and some never will. (Whether they themselves were literate or are computer literate in it or not – they got it and they get it.)

Sometimes it’s not what we say that counts, but what people hear. Keeping it simple is the best way to do it. Why do you need to have an SEO work on your site? Simple – Your webmaster just plain can’t keep up or doesn’t want to. Here’s a really simple infographic on the Panda Update in Google put together by SEO Book’s Aaron Wall and his crew:

Google's Collateral Damage.

Infographic by SEO Book

It’s all about just one single update in Google (and Google tweaks and updates every day) to their algorithm affecting millions and millions of web sites. The above infographic exposes Google’s own inconsistencies and shady gray areas of rules it imposes and then doesn’t obey. The SEO is the warrior on the front, spying out what Google is trying to do to drive and redirect searchers. By exposing things like this and spreading the word SEOs make sure your site still gets found. Support SEO. We care. We make a difference. We get your site found.

{ 1 comment }

1 John Murch March 31, 2011 at 3:15 pm

Congrats!

I completely get it and fully understand. I used to run a SEO Consulting shop as well as provide white-label SEO tools. I got extremly frustrated going after people who need it but didn’t want it or want to pay for it. I then jumped the complete opposite direction and worked on a product based startup that is a lot easier of a sell. As for the SEO, I still do limited consulting but only with the ones who get it.

Put together some worksheets, cheatsheets, or automated tool/report. Think websitegrader.com and seomoz. Focus on that and I am sure you will find some good opportunities.

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