Content isn’t Just Words.

Content isn’t Just Words.

by Dave Curtis on 12/01/2009 · 1 comment

in Search Engine Optimization

Content includes not just words, but pictures, plug-ins (like games and mortgage calculators), videos etc. Here’s one I found that’s fascinating to watch:

let yourself feel. from Esteban Diácono on Vimeo.

When someone types a term that your site has been optimized for the search engines into Google, Google knows how long that person who clicks on the link Google has delivered stays on your site before clicking back and returning to Google. If someone clicks a Google provided link to your site and immediately returns by hitting the back Button, Google surmises that the page content on your site did not match the search term very well. Your page will not stay on top very long. After this happens repeatedly, Google will drop your site down and put it a few pages back.

Therefore, part of the reason for “engagement” is to keep people on your site long enough so that the Google and the other search engines will get the impression that your site is a better match than it might actually be. This provides two advantages to you. First, it gives you more time to create and polish better content. Second, it saves you from having to wait for the search engines to re-index your web site and move it back to page one.

The object of engagement should not be relied upon all by itself for an extended period of time because repeat visits won’t occur for long once people have visited your site a few times and see that nothing has changed.

{ 1 comment }

1 Maria December 2, 2009 at 5:11 pm

Some good words on how Google works. I should revamp my front page! I liked the video.

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